Hey, I’m Cheryl — founder of The Savvy Suite and an Ontraport Certified Expert.
Seven years ago, after moving from New Zealand, I started my salon with a simple goal: to build something special. I wanted a business that felt good, created genuine connections, and turned clients into loyal, raving fans.
As things grew (along with my family — I’ve got three kids to keep me on my toes!), I quickly realised I needed smarter systems behind the scenes. Automating parts of the client experience made everything easier — from attracting new guests to keeping regulars coming back.
That’s how The Savvy Suite came to life — to help other salon owners and beauty brands do the same. I now create clean, custom marketing setups that run quietly in the background, so your business feels more effortless and a whole lot more fun.
I use Ontraport (yep, certified!) to pull all the pieces together — emails, bookings, promos, SMS, reports — so you can show up consistently without constantly being on.
It’s all about making your marketing work for you — with less stress, more style, and a whole lot more freedom.